In this session...
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it.
Waiting for a universally accepted approach to cross-media measurement keeps marketers in the dark about their media investments and leaves significant optimisation value on the table.
Learn how you can understand and maximise your media investments with cross-media measurement solutions already available today.
What You'll Learn from This Session...
- The increasingly fragmented media landscape makes cross-media measurement more important than ever
- Cross-media measurement helps advertisers determine where ad budgets are spent most efficiently
- Comprehensive cross-media measurement solutions are available to advertisers already today
