In this session...
You know what they say about what happens when you assume… You risk distancing yourself from your target audience and hurting your brand. In this session, we’ll:
- Disprove common identity stereotypes, proving why you can’t rely on stereotypes to accurately reflect consumer sentiment
- Highlight the importance of using first-party data to avoid making incorrect assumptions
- Share how you can get first-party data in a privacy-conscious world
- Discuss broader industry implications surrounding cookie deprecation and privacy
What You'll Learn from This Session...
- The importance accessing first-party data and how.
- Why relying on identity stereotypes to influence decisions is risky.
- Understanding sentiments beyond an assumed target audience.
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