Tracks Venues

In this session...

Explore the latest tech innovations, including:

1) Meet Drug-GPT: a natural language interface revolutionising healthcare marketing by extracting insights from real-world conversational data from Patients and Healthcare Professionals, all through asking questions. Say goodbye to manual trawling on data analysis and hello to dedicating 100% more time to creating valuable content for your clients.

2) Ruud will discuss the prospect of using Generative AI to create video content at scale for personalisation purposes and to repurpose existing content for use throughout the customer journey.
He will show a way to orchestrate multiple technologies to create controllable content at scale, some elements even created in real-time.

What You'll Learn from This Session...

  1. Creative can be undermined by data
  2. People notice ads without taking a direct action
  3. Generative AI will increase advertising outputs

Presented with


Speakers

Gareth Owen Chief Commercial Officer Tickle Global
Jo Halliday CEO Talking Medicines
Ruud van der Linden Founder & CEO LONT

Event Details

Event Type Session

Track  Data & Analytics