Join this look into the world of Coca-Cola with this intimate conversation with Coca-Cola Marketing President & Europe CMO Javier Meza. View More

Join Coca-Cola Marketing President & Europe CMO, Javier Meza, in conversation with Helen Weisinger as they discuss how one of the biggest brands on the planet continues to push boundaries to transform its approach to marketing. Javier will discuss Coca-Cola’s investment in emerging technologies, partnerships to unlock potential for both consumers and the Coca-Cola System.

Coca-Cola is one of the best-known brands in the world – famed for its marketing. in Europe, Coca-Cola is transforming its marketing foundations via three pillars; ensuring a consumer-first mindset, delivering data-driven strategies and embracing technological innovations. Javier will cover how the brand is consistently evolving and transforming its marketing strategy.

During this discussion Javier will also touch on his own background and experience, Coca-Cola’s commitment to evolving its capabilities and ‘what’s next’ for its brand marketing in Europe. View Less