In this session...
Unlocking consumer trust: Harnessing the power of zero-party data and owned surveys in modern marketing.
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In today's ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead. This interview by Lawrence Horne, UK Country Director, will dive into the concept of zero-party data, its evolution alongside consumer data, and why it holds immense significance in contemporary marketing strategies.
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What You'll Learn from This Session...
- Zero party data
- AdTech
- Data privacy
