Collaborating with like-minded, values driven brands has been Melody’s passion and key aim for Lush for 3+ years, ahead of Lush launching collaborations and concepts exciting Lush customers and super fans alike.
Melody joined Lush in 2015 as the UK’s Lead Designer heading up a team creatively shaping everything from concepts, launch activations through to the office spaces in Soho and Poole.
In 2022, Melody took the lead on all creative concepts and collaborations which have inspired staff, customers and fans of the brand Globally.
In 2022, In quick succession, Lush announced three new collaborations, two licensing and its first ever Brand x Brand, to create memorable experiences and moments for customers.
Melody Morton explains why she believes in aligned, strategic partnerships:
“We’re keen to lean into creative partnerships to help to grow our Lush community. By bringing super fan communities together through creative collaborations, we’re able to create excitement, new experiences and memorable moments.
Especially now at Lush, we have fewer social media options since our Anti Social Policy announcement, we can reach new customers by collaborating with brands and franchises that people love and follow and also feel ethically aligned with us.”
Melody believes that this is just the beginning for a new venture for Lush into new concepts and collaborations with other ethically aligned brands.
Melody Morton Job Title Concepts Creative Director Company LUSH
