Grace Hammond


Grace is co-founder and Head of Product at SoundOut and is responsible for the suite of SoundOut technologies that enable brands to objectively identify the optimum music for their sonic branding and marketing. A finalist in the Campaign Female Frontier Awards 2023, Grace has worked closely with music psychologists at Goldsmiths, University of London to create commercial products derived from over 30 years of academic research.

SoundOut is widely regarded as the world leader in sonic branding and sonic marketing testing and works with many of the world’s largest brands to optimise the strategic use of music in their sonic branding and marketing to strengthen the emotional bonds between brands and the consumers they serve.