Helen Weisinger

As an energetic leader with an extensive history in new business and marketing for highly talented, independent and network creative agencies, Helen now operates as the Chief Marketing Officer for Tag EMEA.

Joining the business in 2020, Helen has led the Growth and Marketing team from strength to strength, leveraging the mantra ‘working better together’ to adopt a focused and strategic approach to growth opportunities.

Under her leadership, the growth and marketing team are driven by insight, building relationships with clients and prospects alike to get under the skin of their businesses and understand their pain points to create tailored solutions that are meaningful to a client’s business goals.

Helen is an experienced and respected face on the advertising, media and marketing circuit, who has spent much of her career marketing companies to make them stand out, ensuring they are well positioned within the minds of the industry.

Prior to Tag Helen worked in DOOH, for Outdoorplus, where she was Chief Client Officer and sat on the main board, sharing responsibility for the running of the business, operational development and P&L, before selling the business to Global in 2019.

Prior to that, Helen spent the lion share of her career working at creative agencies including Saatchi & Saatchi, DLKW, TBWA, Fallon, McCann, EDC, The Portas Agency, Heyhuman and Brave, initially in account management, but predominantly in new business, driving reputation and growth.

Helen is a proud member of WACL and sat on the WACL Executive Committee 2019 – 2021. Former Chair of the Christmas Gala 2019/20 and co-chair WACL’s annual training event, Gather in 2015, she was also the former Co-Chair of the IPA New Business & Marketing Group until 2012 where she led the goodpitch.com initiative.