Keith Bedford

Keith Bedford is General Manager, EMEA at Wurl – the leader in data-driven solutions for CTV distribution and marketing. In his role, Keith oversees Wurl’s operations and key partnerships in EMEA, working closely with his team to drive growth for the region’s top content publishers and streamers.

Keith brings more than 20 years of broadcast experience and a strong technology background to Wurl, having built and led teams to design, create, and deliver technology to numerous broadcast clients in his previous roles. Prior to Wurl, Keith founded The Media Tree, a broadcast consultancy business acting for Overnights.tv and Virtual AI where he was their Chief Commercial Officer. He spent 18 years as Managing Director of EBS New Media Limited (now PA TV Metadata), where he took the company’s client base from 36 channels to over 500; the company provided metadata software and services to major players in the broadcast industry including ITV, BBC Studios, AMC, and Discovery.