Rachel Fairley

Rachel Fairley leads brand marketing globally at Hewlett Packard Enterprise. An international marketing leader and brand strategist whose focus is on driving growth, Rachel has contributed to over 30 business transformations across more than 100 countries and many industries. Currently Rachel is repositioning HPE to become the edge-to-cloud leader in the hybrid cloud market. Rachel’s approach is to combine market-oriented strategy, authentic, relevant and differentiated brand building, insight driven integrated campaigns, and bringing people together, to deliver with creativity and precision. Recognized as one of the top 100 global B2B CMOs 2022, and top 100 B2B Marketing Leaders in Technology 2021 and one of the 100 Most Impactful B2B Marketing Leaders in Europe 2019 and 2016.