Catherine Sin

Catherine Sin is an award-winning sales and marketing leader with a global perspective and a proven track record of driving growth through customer-focused strategies. As Senior Marketing Strategy Manager at HSBC, Catherine leads strategic programmes for the bank’s commercial and investment banking businesses. But what truly sets Catherine apart is her unwavering dedication to people. She champions a people-first strategy within Marketing to build a thriving, inclusive environment, and orchestrates initiatives that amplify the voices of underrepresented communities.

Catherine's passion for growth is fuelled by her unique Chinese saying: "小小的生命, 多多的光輝" - a small life, but with abundant brightness. She dedicates her energy and emotions to advocating for courage and breaking self-limiting beliefs, inspiring others to reach their full potential. Catherine's outstanding achievements have been recognised by prestigious awards including the 2022 Advertising Week Europe's Future is Female Award, 2021 Management Today's 35 Women Under 35, and the 2020 Woman Who Achieves awards. Additionally, Catherine is an alumnus of The Marketing Academy Scholarship programme, a testament to her position as one of the brightest talents in Marketing.

Originally from Hong Kong, Catherine is a proud mother who believes in the power of weaving together her personal and professional life. With fluency in English, Cantonese, Mandarin, and a bit of German, Catherine is a global citizen who values diversity. With a continuous desire to unleash the strength within herself and others, Catherine is known for her strategic mindset, empathetic approach, and unyielding tenacity. But perhaps what makes her truly exceptional is her ability to inspire change and push boundaries, making her an inspiration to many.