Harris Reed

Fighting for the beauty of fluidity, half-American, half-British Harris Reed designs to create conversation. Growing up with a strong sense of self, Reed was able to quickly understand the transformative power of clothing and its correlation with identity and liberation.

While still studying at Central Saint Martins, Reed caught the attention of the likes of Harry Styles, Solange, Alessandro Michele and Ezra Miller, resulting in high-profile press and interviews, and since graduation he has continued to dress high profile VIPs in his demi-couture creations.

Reed’s design process takes inspiration from the current social and political issues that he feels most connected to and the work is built from assessing the responsibility that fashion has to spark conversation in relation to the injustices that are happening within society today, while staying true to the brand’s ethos that strives for a vision of gender fluidity and inclusivity.

The overall DNA of the Harris Reed brand and personal identity, is best described as Romanticism Gone Nonbinary. It puts the wearer and their fluidity - in whatever way it manifests, front and centre.

Personally, Reed dresses to invite looks and stares, to blur the preconceived fault-lines people have about gender and sexuality.

For Reed, fashion is truly revolutionary and has a huge role to play in pushing the world to a more expressive and accepting place - using his platforms to share his personal values, to help those seeking acceptance and self-love.

Aside from his own demi-couture collections, Reed has launched home fragrances, and a Fluid Basics line under his label. Reed is also well known for his campaign and relationship with Gucci, as well as his collaboration with M-A-C cosmetics on their first gender fluid make-up line, and a fluid jewellery collection with Missoma. He is one of the innovative key figures within the new generation of young creatives whose work marries genres from fashion, film, beauty, culture and the digital world through a gender fluid lens.