Claire McFerran

Claire is a Senior Global Category and Innovation Manager on the ZERO Alcohol Beverage team at Heineken, Amsterdam.

She’s responsible for creating and launching new-to-world brands, across a number of different product categories and consumer white spaces.

She and her team have launched products and concepts, globally, from markets in South America to Africa to APAC to the UK, across the past number of years.

She’s passionate about creating bold new ideas that leverage the brewing expertise of Heineken to give adults more choice and better options, in zero alcohol drinks.