Dan Whitmarsh

As mSix&Partners Global CSO, Dan leads the strategic output of the agency, product innovation & development, creativity in insight & execution, and helping drive the growth of the agency’s clients around the network.

At the heart of this has been the development of our Flow planning process. A truly audience-first way of working, building and testing growth hypotheses in real behavioural data. Audience needs, mindsets & triggers then dictate everything from overall comms strategy to specific asset development and distribution.

Dan previously spent 10 years in the GroupM network. He helped run the VWG global team at MediaCom, directing strategy across 5 brands and 40+ countries worldwide. He has worked across all major categories in his career, with particular focus on automotive, gaming, professional services and tech and is a regular contributor to industry conversation.