Events: Europe 2023 | Calendar / Advertising Week

10:00 ^AM

Creative Concepts The Building Blocks of Creative Impact: Learn From the Best

Stage 4: The Creative Showcase Stage

Less than a fifth of award-winning creative campaigns win an effectiveness award, and yet creativity is one of the key components in driving effectiveness. Why? Creative Commitment.

Join WARC Creative's Amy Rodgers as she breaks down the most awarded work from WARC Rankings into the building blocks of effectiveness, using the measure of creative commitment showing translation of award-winning creativity into effectiveness. Discover the trends behind the winning work and learn what's working in the race for attention.

Amy Rodgers Head of Content, WARC Creative, WARC

Amy Rodgers

12:15 ^PM

Creative Concepts Hyper Growth is Good Growth

Stage 4: The Creative Showcase Stage

Hyper growth fashion brand Vinted and Channel 4 joined forces last month on the broadcaster’s biggest-ever cross-platform branded partnership.

Fronted by Hollyoaks’ Jorgie Porter, it includes a brand-new short-form digital series created by C4’s digital content powerhouse 4Studio as well as Vinted’s return as a sponsor of Hollyoaks.

Join this session to learn how this unique deal was brought together and discover why cross platform deals are becoming the meeting point for new economy and traditional brands.

Jem Lloyd-Williams CEO, Mindshare UK

David Amodio Deputy Head of Digital Innovation and 4Studio , Channel 4

Danielius Bolotinas Senior Offline Specialist, Vinted

Jorgie Porter Actress

Jem Lloyd-Williams

David Amodio

1:45 ^PM

Creative Concepts The Power of &: How to Handle Everything, Everywhere, All at Once

Stage 4: The Creative Showcase Stage

The changes sweeping through marketing are having a profound impact on what clients need from agency partners.

Today’s customer expectations and content needs mean any disconnect across the experience equals instant leakage. But as the velocity of conversion from consideration to purchase has increased exponentially, so has the importance of strong, clear brand communications.

It’s all important. So how can clients and agencies best configure their marketing models to deliver ‘everything everywhere, all at once’?

Dan Whitmarsh Global Chief Strategy Officer, mSix&Partners

Sarah Golding CEO, The&Partnership

Shula Sinclair WW & EMEA Chief Strategy Officer, mSix&Partners

Mat Thomas Senior Manager, Brand Strategy, Lexus UK

Anja Spielmann Global Brand & Content Director, Mars Food & Nutrition

Dan Whitmarsh

Sarah Golding

2:30 ^PM

Creative Concepts Creative is King in an AI Diluted Modern Media World

Stage 4: The Creative Showcase Stage

In a programmatic market dominated by undifferentiated creative, it is critical for brands to deliver impactful and innovative experiences that break through the clutter and reach today’s consumers on multiple devices. Listen and learn when we explore the future of advertising and the opportunities that lie ahead for marketers looking to capitalise on the power of coordinated omnichannel efforts.

Michael Shaughnessy Chief Operating Officer, Kargo

Michael Shaughnessy

3:15 ^PM

Creative Concepts Navigating the Transformation of Traditional Retail: Insights from UK Retail Leaders

Stage 4: The Creative Showcase Stage

Join us for a dynamic panel discussion featuring key leaders in the UK retail industry as they dive deep into the trends shaping the UK retail industry and share their experiences of navigating the transformation of traditional retail. Boots, Primark and Waitrose will provide real-world case studies showcasing the strategies and approaches they implemented to stay competitive in an ever-changing retail landscape.

Don't miss this opportunity to hear from some of the UK's top retail leaders and learn about the strategies driving success in the modern retail landscape.

Michelle McEttrick Chief Customer Officer, Primark

Pete Markey Chief Marketing Officer , Boots

Nathan Ansell Partner & Customer Director, Waitrose

Jamie Elliott CEO, The Gate

Michelle McEttrick

Pete Markey

Data & Decisions

Culture & Representation

Creative Concepts

Brands & Marketers

AdTech & Automation

Audience & Collaboration

Content & Social Commerce

Ecommerce Innovation & Tech

Founders & Leadership

Future Leaders

Ideas & Innovation

Retail & Transformation

Storytelling & Entertainment

Trends & Insight

TV & Media

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