In this session...
Join this panel of experts who drive insights from AI, digital mapping, focused datasets, and attention metrics so that we can provide better experiences to customers alongside the complexities of new behaviors.
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As audiences learn to block or ignore advertisements from traditional digital media platforms and convert more acutely when offers are connected to their unique needs, companies need to find new ways of managing the shifting audience behaviors. How do you mine insights from intent and point-in-time data? How do changes in the live environment connect to relevant moments that pair with helpful recommendations?
Join this panel of experts who drive insights from AI, digital mapping, focused datasets, and attention metrics so that we can provide better experiences to customers alongside the complexities of new behaviors.
View Less
What You'll Learn from This Session...
- What are different approaches for mapping cohorts
- How do you turn key moments in time into marketing opportunities
- How are companies applying their insights
