In this session...
The Power Index research from The Washington Post analyzes how consumer culture, policy and business converge. This multi-dimensional look allows us to ground our work in the needs of the audiences we serve. Join us for a conversation about learnings and implications for leaders navigating the intersection of people, business and policy.
What You'll Learn from This Session...
- This year’s research found 4 key imperatives marketers in the US and UK must consider in order to effectively reach leaders on issues of global importance.
- Marketers need to: be in the now, be real to be relevant, be ready to solve and be brave.
- Our session will unpack the implications of each of these learnings for the UK market.
