In this session...
Roughly 1 in 4 people worldwide live with a visual, auditory or cognitive impairment.
In 2022 Meta and P&G partnered to create accessible ad formats which would transform the lives of over a billion people with disabilities and make their purchase paths easier.
Join Leigh Thomas, Vice President, Global Clients - Meta, Sumaira Latif, Company Accessibility Leader at P&G and Matt Thomas - Senior Group Media Director - NE at P&G for insights into how they are connecting with this community.
What You'll Learn from This Session...
- Learn how two global brands created a shared vision to reach those with disabilities.
- Insights into the real life challenges people with disabilities have when it comes to connecting with your brand.
- Opportunities in advertising to reach an under-represented community with a disposable spending power of over $8 trillion.
