With the rise and dominance of a multi-platform economy, fragmented attention and wavering consumer expectations, finding premium environments that ensure captivating and relevant experiences for audiences is the holy grail for today's modern marketer. View More

Enter gaming, a player-rich medium and engaged audience for in-game ad experiences — yet not all games and in-game advertising opportunities are created equal. What elevates established gaming franchises and much-loved titles over others is the premium nature of the gameplay experience, from high-quality audio and visuals to compelling storytelling to carefully crafted game mechanics.

For an advertising integration to be effective, it requires the same level of quality, attention and detail so that it remains authentic to the game environment. This session will present new research that explores what makes a game premium and how player perception intersects with a quality gameplay experience. View Less