In this session...
Transformation is afoot in the Midlands, building luxury, brands and a new purpose. In 2022 Benjamin Moncrieffe was appointed to bring the Future into the iconic car manufacturer. What does it hold?
-Why foresight, why now
-Making Modern Luxury isn’t easy – learnings so far?
-Partnership moves and what that really means at JLR
-The new ‘Creator’s Code’ – what does it promise?
Meabh Quoirin, CEO at Foresight Factory, and Benjamin Moncrieffe, Head of Strategic Foresight at Jaguar Land Rover, will discuss the dawn of Modern Luxury and all that it means for modern brands and modern customers.
What You'll Learn from This Session...
- Understand the impact and value foresight creates which you can apply to your business and brand.
- Get practical, real-life tips and examples on how to futureproof your brand by understanding your future customer.
- Know why marketing should care about foresight and its value for long term brand strategy.
.jpg)
.jpg)
