The modern advertiser faces a multitude of challenges ranging from volatile news cycles to emerging platforms and technologies. All of this, and more, makes it difficult for advertisers to reach their audiences and measure success.

By prioritising media quality and verification, brands and agencies like Omnicom Media Group are able to achieve outstanding ROI and performance. Omnicom's unwavering commitment to these principles has resulted in an exceptional brand suitability rate that surpasses industry benchmarks. View More

This demonstrates that investing in media quality and verification can pay off in the form of measurable success and a stronger brand reputation.

In this session, Nick Reid, Managing Director for EMEA at DoubleVerify, and Harriet Perry, Chief Media and Partnerships Officer at Omnicom Media Group, will come together for a fireside chat moderated by Justin Pearse, Editor at NewDigitalAge.

Join us as we unveil new research from DV’s 2023 Global Insights Report and discuss:

- Why verification is the foundation of media quality and campaign performance
- How to protect brand spend and reputation with verification
- How attention measurement can elevate and optimise performance
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