In this session...
If you haven’t started shrinking the divide between your media, and creative strategy, you should start immediately. There is no denying a direct correlation between campaign performance and creative effectiveness. But how do you figure out what makes your creative effective? Join leaders from Expedia, Google and Smartly as they discuss what makes creative a real performance driver.
What You'll Learn from This Session...
- Learn how to expand reach and engagement across platform with examples from Expedia.
- Hear Google’s perspective on automating creative production for personalised experiences.
- Understand how brands are tracking creative performance to gain actionable insights.
