In this session...
Retail media experienced tremendous growth over the past year — but what happens once the ‘honeymoon’ phase is over? How is retail media going to evolve? What are the common challenges facing these new media owners and their advertising partners? Join Criteo’s Executive Managing Director EMEA, Marc Fischli, as he shares his vision and strategies to help make the most of the retail media opportunity.
What You'll Learn from This Session...
- The state of Retail Media and a quick glance at three stages of adoption.
- End of the honeymoon: challenges that pop up when excitement fades away.
- Things we should talk more about in the industry.
