In this session...
Last week, Diageo CMO Cristina Diezhandino, World Federation of Advertisers 2023 CMO of the Year, revealed the company's secret pathway to growth. As a spoiler alert for this session, this includes putting creativity, purpose and inclusion at the heart of the company inside and out.
Come and discover Diageo's key to success through uncertain times. Interviewed by Ali Hanan, CEO and Founder of Creative Equals, the duo will also talk about the power of partnership, focusing on 'who makes the work, shapes the work.'
What You'll Learn from This Session...
- How purpose, inclusion and creativity combine as a pathway to growth.
- Ensuring the 'say/do' gap adds up.
- Driving DE&I into creative work.
- Understanding why diverse teams matter more than ever in challenging times.
