Attention has been heralded as the new ultimate advertising metric. But in a world where 35% of UK internet users aged 16-64 now use ad blockers, how can advertisers and publishers join forces to capture consumer attention in an ethical way without detriment to user experience?

Answering this question is key to securing the long-term sustainability and lifespan of the online advertising industry. Wunderkind’s Head of Advertising, Amy Pearce, weighs in on why the future of advertising is less disruptive — and much kinder. View More

Wunderkind recently conducted a survey of 1,000 digitally-active shoppers to understand consumers’ attitudes, preferences and behaviours when it comes to content engagement, publisher site experience, digital ads and eCommerce purchase drivers.

For advertisers and publishers, the findings are certainly noteworthy. Three-quarters (75%) of respondents said they don’t feel publishers respect their digital experience, while 70% have the same opinion when it comes to the advertisers themselves. The ads space is ready for a refresh. If publishers and advertisers can collaborate to come up with creative, effective ad experiences that captivate rather than annoy – while keeping the consumer front of mind — we’ll be in for a smarter, more effective, altogether kinder era of advertising.

Join this interview session with Wunderkind’s Head of Advertising, Amy Pearce, to hear more insights from the research and learn about Wunderkind’s newly launched, game-changing KIND Ads. View Less