Rahmon Agbaje, co-founder of Loud Parade, the award-winning Gen Z-focused music creative agency with over 8 billion views on TikTok, explains how music is the perfect component to take brand campaigns to the next level and build trust and authenticity with Gen Z audiences and beyond.

He highlights his successful campaigns with Nike, JD Sports and Fenty and how music helped in these brand campaigns with their uniqueness to help them cut through the noise on socials. Rahmon will also cover the popular topic of Artificial Intelligence and how Loud Parade applies this to music in their brand campaigns in order to test the emotional resonance of sounds used within their advertising campaigns.