In this session...
Sustainability is moving from nice sounding commitments and campaigns to real actions. Finnish spirits brand Koskenkorva is shaking up the spirits industry with its ground-breaking Climate Action vodka, the first sustainable vodka made entirely from regeneratively farmed barley.
Regeneration has become a buzzword, but Koskenkorva already works with 20 farmers converting fields from carbon polluters into carbon sinks, mitigating climate change and protecting biodiversity. Marketing director, Suvi Reinikkala, is interviewed by renowned sustainability expert Thomas Kolster about the initiative and where sustainability is heading.
