In this session...
Publica's VP CTV Strategy, Paul Gubbins, will be on stage at Advertising Week Europe, hosting a fireside conversation with Katie Coteman, GVP, Head of Advertising and Partnerships, UK & Ireland from Warner Bros Discovery, about the programmatic TV journey and the rise of ad-supported streaming services such as AVOD and FAST.
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What You'll Learn from This Session...
- Gain insights on the growing AVOD and FAST streaming ecosystem in Europe.
- Learn more about what is really possible in CTV advertising today.
- Learn about CTV publisher best practices when trying to grow advertising revenues.
- Leave with a stronger understanding of what role programmatic technology will play in the future of TV advertising.
- Gain a stronger understanding of the audience data you can target in CTV ad breaks.
