In this session...
You want to optimise your advertising campaigns to more effectively impact the perception and opinions of your brand.
Standard measurement solutions can only go so far. You need enough trustworthy data in actionable formats to confidently make campaign optimisations.
Join media measurement expert Laura Manning for a discussion on how global scope and scale allow you to see the granular, real-time insights you crave across all platforms, even CTV and podcasts, helping you create winning ads and delight your consumers.
What You'll Learn from This Session...
- How to drive advertising success with media measurement at a global scale.
- The power of measuring across all platforms, including new tactics like CTV and podcasts.
- How to utilise real-time insights to make better business decisions.
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