In this session...
Streaming TV is changing the way audiences watch television content. Most streamers already watch content with ads, and as the number of ad-supported viewers continues to grow, their deep engagement and cross-device consumption habits will lead to better results for brands. Find out Magnite’s latest streaming research findings in this in-depth interview with SVP, Head of EMEA, Julie Selman.
What You'll Learn from This Session...
- Evolution of TV advertising.
- Streaming TV across EU5.
- The growth of ad supported streaming.
- Cross device advertising.
