In this session...
We are at an inflection point where advertisers are going to find out if the ending of data collected by cookies matters or if focusing on creativity, premium content, context and the power of using prediction and generative AI supersedes what we have done before.
Will the reinvention of digital advertising make for a better, more ethical and sustainable media landscape where the revenue is distributed more equitably to the content creators.
What You'll Learn from This Session...
- Practical strategies to deploy to mitigate the loss of cookies and 3rd party data.
- The power of predictive models to replace data with no loss in accuracy or performance.
- Contextual and Generative AI Creative - a new way to drive personalisation without data.
