In this session...
How an experiential innovation is shifting perceptions around anxiety this mental health week.
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Outernet London is an entertainment district in the heart of central London, with the most advanced immersive screen technology in the world.
ADOT, Outernet’s official charity, has partnered with suicide prevention organisation Campaign Against Living Miserably (CALM) and artist Jack Dartford on a powerful new immersive artwork, ‘Monolith’ to raise awareness around anxiety.
This campaign aims to encourage a profound moment of empathy by creating an environment where all who enter experience a representation of overstimulation common to those suffering from anxiety.
The team behind this experience discusses the learnings and insights and showcases how only by creating a lived experience can others truly understand an issue.
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What You'll Learn from This Session...
- The power of the experience to deliver deep impact and shift audience attitudes and perceptions.
- Leveraging the power of innovation to create cut through.
- The need for authentic and powerful story telling at the heart of any cause and purpose driven activations and using the power of this as a force for good.
