In this session...
The attention narrative is gaining momentum, but what does it really mean for advertisers? Pegged as the ultimate metric to understand the relationship between format, placement, creative and ad effectiveness, how does the attention economy work in practice?
Join this session for insights from Dentsu and Lumen’s recent attention economy study, how attention is supercharged in live environments and a discussion on how brands can incorporate attention data into their planning and buying decisions for livestreaming audiences.
What You'll Learn from This Session...
- Why the attention economy is important for brands
- How brands can approach activating for attention
- How to maximise the high levels of attention in live environments
