In this session...
Samba TV's CEO sits down with Advertising Week to discuss the latest developments in how TV viewership data is helping advertisers reach elusive audiences at scale in an increasingly complex ecosystem, as well as how Samba TV is collaborating with the industry to unlock new ways for advertisers to achieve better outcomes and ROI.
What You'll Learn from This Session...
- The latest global trends and developments in how TV measurement is evolving to help advertisers improve audience reach in an increasingly complex space.
- What should advertisers do in the next 6 to 12 months to achieve more holistic TV planning, targeting and measurement
- How industry collaboration and partnerships are unlocking new ways for advertisers to leverage TV data for higher impact and better outcomes.
