In this session...
Nowadays, advertisers are increasingly looking for alternatives to traditional search and social advertising because of cost, reliance, and, more recently, tracking and attribution. Many premium brands work with Rokt to deliver against commercial objectives without compromising on customer experience and privacy.
What You'll Learn from This Session...
- Diversify acquisition channels to battle saturation and increased costs.
- Focus on channels with verified audiences and brand safety tools.
- Leverage machine learning to unlock first-party data benefits.
- Acquire and activate data to uncover high-value customers.
- Closed loop attribution optimized for profitability and sustained growth.
