In this session...
As an industry, we have been talking a lot about AI and creativity. But how are the trailblazers taking advantage of AI to turbocharge their creativity and performance? Join a discussion between Kraft Heinz and VidMob to learn everything about their journey to creative effectiveness through creative intelligence powered by AI.
What You'll Learn from This Session...
- How to systematically unlock the anatomy of an ad thanks to AI technology to inform creative making decisions.
- Why creative analytics is more than just measuring clicks.
- Understanding how the impact of signal loss will make it increasingly important to develop ads with creative data.
