In this session...
Every marketer is having conversations about inflation, the economy and what their customers can afford to pay. They aren't easy conversations, but they are crucial to success.
Marketing should be at that table. We should be part of the solution and work out the plans and strategies to see us through. The Institute of Practitioners in Advertising bring you the experts that will help you with these tough conversations.
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Grace Kite and Sarah Stallwood will be presenting new evidence and new data from the Advertising Research Community (ARC) database — that goes over and above the lessons we’ve seen from previous history. They will then put theory into practise, discussing and dissecting their findings with Ross Farquhar, Marketing Director at mochi ice cream company, Little Moons.
It's all about how to survive an uncertain economy — and crucially — how it’s different this time.
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What You'll Learn from This Session...
- How to invest in your brand in an uncertain economy.
- How to ensure marketing is always part of the board-level conversations.
- The latest effectiveness data and insights from non-awarded cases.
