In this session...
Barry Cupples, Group CEO at Talon, shares his perspective on why ‘ad-blindness’ is one of the biggest challenges for brands. How technology and data are the driving force behind the renaissance in OOH — becoming truly omnichannel and propelling itself out of the ‘guess economy’ and into the ‘evidence economy.’
What You'll Learn from This Session...
- Brand strategy.
- Omnichannel marketing.
- Evidence economy.
