In this session...
Audio formats have revolutionised the way audiences consume current affairs content. This creates opportunities for brands to run in an environment that’s trusted, brand safe and commands high levels of attention. Join audio, news and brand marketing experts as they discuss the role news audio is playing in changing consumer behaviour and the opportunities for brands to reach these growing and highly engaged audiences.
What You'll Learn from This Session...
- What’s behind LBC’s phenomenal growth story and The News Agents podcast sensation.
- Why some of the UK’s biggest journalistic talent is leaving other media outlets to join Global.
- How the reactive nature of audio allows it to be part of setting the news agenda as well as commenting on it.
