Graeme Lynch

Graeme Lynch is VP Demand EMEA at Magnite, the world’s largest independent sell-side ad platform.
In his current role, Lynch is responsible for driving the growth of Magnite’s demand business across EMEA, managing the multinational teams in charge of working with Magnite’s advertiser partners including advertising Hold Co’s, brands and demand-side platforms (DSPs). He is responsible for developing strategic partnerships - commercial and technical - for Magnite’s omnichannel programmatic platform such as OMP best practices, private marketplaces and Curated Marketplaces, as well over-the-top (OTT) television and mobile video advertising.
Lynch has more than eighteen years of advertising industry experience gained at companies including SpotX, OMD, Fox Networks, Specific Media and Adobe Ad Cloud (formerly TubeMogul). Most recently, he worked at addressable TV specialist Sorenson Media where he managed and developed the EU launch strategy.