Sajeeda Merali

Sajeeda Merali joined the PPA as CEO in 2021. The PPA represents and supports 250+ UK multi-media members.
A strategic leader with 20 years’ experience in the publishing industry, Sajeeda has held senior roles with both B2B and consumer-facing organisations, with extensive experience in change management and strategy development.
She joined from the New Statesman Media Group, where she was Chief Revenue Officer.
Before that, she held senior positions at Euromoney PLC and Incisive Media, where she was influential in driving cultural and strategic change.
Sajeeda is on the board of the Advertising Association, PLS, FIPP, CAP, PAMCo and ABC