Jon Alexander

Jon Alexander began his career in advertising, winning the prestigious Big Creative Idea of the Year, before making a dramatic change.
Driven by a deep need to understand the impact on society of 3,000 commercial messages a day, he gathered three Masters degrees, exploring consumerism and its alternatives from every angle.
In 2014, he co-founded the New Citizenship Project to bring the resulting ideas into contact with reality. In Citizens, he is ready to share them with the world.