Advertising strategist with 11+ years of experience growing bottom-line revenues for Fortune 500 companies and the ten largest publishers in the world. Key emphasis areas include bringing new products to market years before industry traction: In-App Header-Bidding (PriceCheck which we renamed to Prebid Mobile), Supply Path Optimization, Native Content Feeds (with Tango), Playable Ads (Voxel). Passionate about emerging technologies and how different adtech players fit together. Excellent understanding of mobile and desktop advertising optimisation, LTV/CPM/CPC/CPA/CPV/ROAS models & global revenue management. Helped build from scratch a self-serve platform that eclipsed $120mn in revenue. International working experience in SF, London, NYC and Shenzhen.
Brian Mun Job Title Head of Programmatic Partnerships Company BAIDU USA Connect via