Over the past 30+ years Helenor has worked in and with major brand-led organisations primarily within the consumer goods sector. Five years ago Helenor founded health food & nutrition startup TrooFoods, taking it from a small lifestyle business to recognised brand with listings in key national retailers in the UK and Ireland and a fast-growing D2C e-commerce platform with triple digit growth in all metrics over past year.
Helenor Rogers Job Title Founder Company TROOFOODS
