Simon Duffy MBE

Simon Duffy MBE is the founder of Bulldog Skincare and Waken Mouthcare. Since Bulldog’s launch in 2007, the brand has delivered category growth in male grooming. Bulldog was acquired by Edgewell Personal Care in 2016 and today has annual retail sales of US$150M+ and is found in 35+ countries. Waken Mouthcare was founded in 2019 with a vision to disrupt the global dental market. Waken’s assortment of dental products prioritise natural ingredients, beautiful design and sustainable thinking. Today, Waken is available in several UK retailers and has a growing international business. In addition to Waken, Simon is a non-executive director at Corney & Barrow which is a leading wine merchant covering UK, Hong Kong and Singapore. Simon is also active in the UK start-up space as a seed investor and advisor. Prior to launching Bulldog, Simon worked at Arthur Andersen, Saatchi & Saatchi and Fahrenheit 212.