Ralf Specht

Ralf Specht is the author of “Building Corporate Soul: Powering Culture & Success with the Soul System™ (Fast Company Press)”. He developed the Soul System™, a framework powers culture and success for any business.

After two decades with McCann Erickson in various global and regional executive roles, he was a founding partner of Spark44, an innovative, industry-first joint venture with Jaguar Land Rover. Under his leadership as CEO, Spark44 grew to a 1,200 people business in 18 countries, before it was acquired by Accenture. His driving vision is to make soulless companies a thing of the past.