Josh McBain

Josh joined Foresight Factory in 2012 and since then has been heavily involved in developing the company’s thinking towards the future of digital, data and wider consumer trends. For the past 5 years, Josh has led the global consultancy team at Foresight Factory, working with industry bodies and leading global brands to produce ground-breaking thought leadership and strategy projects which have been widely covered across global media and have influenced government policy. Alongside such work, Josh has written numerous articles on a range of future technological and societal topics for publications such as Marketing Magazine, Marketing Week, Retail Week and Data IQ. He also speaks regularly at leading industry events and conferences and has taken part in numerous debates on future of data and customer engagement. Josh was previously listed as one of the 100 most influential people working in Big Data in the UK by Data IQ magazine.