Chin Ru Foo

Chin Ru Foo is Global Innovation Director at William Grant & Sons, with work spanning across product, experiences, and their creative lab.

Chin Ru joined William Grant & Sons in January 2017 as Associate Brand Director, Trailblazer Brands, which incorporates Sailor Jerry, Reyka Vodka and Milagro Tequila. Chin Ru’s repositioning of the Sailor Jerry brand saw the rum exceed the million case mark, with The Spirits Business naming Sailor Jerry one of ‘the rum brands to watch in 2018’.

Before joining William Grant & Sons, Chin Ru was the Baileys Global Strategy and Content Creation Manager having spent nine years working for Diageo across senior positions in Singapore, London, and Dublin.