In this session...
OpenX pulls back the curtain on SPO (supply path optimization) — which is all about finding the most direct path to what you want most: the chance to show your ad to the right consumer on the right publisher at the right time and at the right price. This live Q&A session will serve as an opportunity unearth answers to questions like: What is SPO exactly? Why did it come about? How does it work? What benefits can brands expect it to deliver now and in the future?
View More
OpenX pulls back the curtain on SPO (supply path optimization) — which is all about finding the most direct path to what you want most: the chance to show your ad to the right consumer on the right publisher at the right time and at the right price.. This live Q&A session will serve as an opportunity unearth answers to questions like: What is SPO exactly? Why did it come about? How does it work? What benefits can brands expect it to deliver now and in the future?
SPO today is a complex business, often requiring multiple teams of data scientists to analyze channels and calculate infrastructure, operational and traffic acquisition costs to determine an ideal supply chain. At the end of the day, SPO is all about transparency, and you can’t control your media costs without it.
View Less
What You'll Learn from This Session...
- Understand SPO, we need to go back in time to see how and why the ecosystem developed as it did.
- Understand the higher goals for SPO, which include scale, quality, uniqueness, transparency
- Understand the role SPO plays in environmental sustainability
