In this session...
Streaming is now firmly entrenched in people's viewing habits. But never before has there been such a wide option of brands, services, channels, and ways to watch. With so many choices available and increasingly data-driven ways to serve viewers in advertising, this is a time of great change.
What does this mean for the future of TV and the ads that live in it? In this debate, the participants will discuss the future of TV advertising, how brands should be engaging with it, how it can and should evolve, and what creative agencies need to be doing to drive innovation in the space.
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